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Thursday, September 28, 2017

Marketing: 13 Thursday Tips on TEXT TEASERS

TEXT TEASERS are a fabulous way to entice readers to purchase your book.
Today's job has been about seducing the reader.

I've highlighted Paint for the purpose of this blog, but other options for image-compiling the Text Teaser are available. However, I highly recommend working these early steps through Paint.

STEP 1 --

Resize book cover to several different sizes and SAVE!

STEP 2 --

Select side background picture for text teasers and paste as an addition beside your book cover. You will need to work with the sizing. Again, I suggest saving in multiple sizes for different media releases. What works on Facebook and what works on Twitter may require different sizes. Take the time - upfront - to resize and then mass media release is possible. Additionally, you can utilize a 'blank or solid colored' background if no particular picture reinforces your book. However, consider the multitude of free media images before you go with a blank slate.

STEP 3 --

Choose text teaser. Mine for gold. Choose a teaser that will still make sense when pulled from the text. Choose a teaser that emphasizes character conflict.

STEP 4 --

Load text on side background picture.

STEP 5 --


STEP 6 --

Oops! Won't save.

STEP 7 --

Re-select side background picture and add, change size of background picture, or as I did -- save as a .png.

STEP 8 --


STEP 9 --

Load text teaser on side background picture.

STEP 10 --

**Transparent? or Opaque?

If transparent, is your text color easy to read? Sized correct? Is your text teaser too long? But long enough to entice? Should the sentences be set apart for more impact?
If opaque, what color? How does that effect the overall read-readiness of your text? Is the text color the right shade against the opaque background color?

STEP 11 --


STEP 12 --

Reopen and make certain that you like the look of the text teaser, the overall sizing, etc. This TEXT TEASER technique is perfect for uploading reviews of your book. Once the basic cover art is sized for multiple media release, changing text teasers to reviews, and then more reviews is a click of the mouse.

STEP 13 --

Now upload -- everywhere.


Repeat all steps for more text teasers and to increase marketing presence.

If you noticed a theme in the process, it was SAVE. Save at each step so if part of the process falls apart, you can simply reopen the work @ the last step and start again. Starting from scratch is no fun; avoid the aggravtion, and SAVE OFTEN. Oh, and I keep a separate file inside my BOOK COVER folder, marked: TEXT TEASERS. I date each finalized selection so I'll know that's the finished process and I can easily drop into a marketing site.

HAVE FUN with this process.

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