How to entice Readers . . . 5 Writing Tips to Building Book Teasers!

Writing . . . writing . . . and writing. The book is nearing its end.

NOW WHAT????

Before you go crazy considering ALL the things to do for a book launch, focus on something closer to your current writing mind-set.

Every writing day is about producing new words. But it is also about editing what's on page. You polish scene consistency, authentic characters, snappy dialogue, and just enough narrative to set any scene.

So, while completely enmeshed in the writing and rewriting, here is the perfect opportunity to search out book teasers for the upcoming book launch.

Remember, writing as a PROfessional requires authors to hone their craft, daily.

Teasers -- DO's and DON'T's

FIRST-- THERE is NOT a perfect number of words required to produce a great teaser. Don't believe that it must be one paragraph . . . or two paragraphs . . . or three paragraphs. The word count isn't important. The essence of the teaser -- what is revealed -- is, however, crucial.

My mother frequently used the Winston Churchill quote when I was in middle school. Oh, not the good speech part, but the short skirt part.

The concept of just long enough is what's important.

SECOND -- IF you lift text exactly from your WIP, the teaser may leave the reader scratching their head. Consider editing the text for dynamic purpose. Does a line or two need to be removed? Is this text section filled with 'he said/she said', but it doesn't really identify the characters? Is there NO scene setting in the lifted text and your characters have that 'floating in space' problem?

THIRD -- YOU will need more book teasers than you think so it's better to have loads in the hopper then sort through to cull out the best.

I start by sorting book teasers into short, medium, and long categories. If posting to Twitter, keep in mind the character count. If posting to Pinterest, keep in mind the pixel sizing. Consider where you plan to, initially, launch your social media blitz. Be clear on the perimeters to successfully and EFFECTIVELY target that audience. Very often, less is more. Heavy text even on the greatest artwork becomes too cumbersome for readers to scan. Think about movie trailers and how many scenes are flashed on screen in 30 seconds. Concise and poignant is often the best bet.

FOURTH -- INCORPORATE artwork into the teasers. The graphic artist is still hard at work on the final cover design for my second book: Chasing Destiny. In the meantime, I utilized basic concepts and it gives me a working backdrop. Depending on your skill set with 'artistically' based programs, you may build any number of options. The point is to consider the best written offering to attach to the artwork for maximum reader impact.

As I write romance, I select short, medium, and long book teasers that will emphasize sexual tension between my protagonists.

Long teaser:

“You could kiss me." Jaycee's whisper reflected the ache of her soul.
“I thought we didn’t have a relationship."
Uh-oh, maybe she’d misread the clues. It had been a long time since she’d wanted to seduce a man. Scratch that. She’d never wanted a man the way she wanted Garrick Shapiro. Striving for a lighter tone, Jaycee gave his shoulder a playful poke. “I’m talking a simple kiss here."
“There is nothing simple between us." He stroked a thumb across her bottom lip. “Timing’s not great. You’ve already had a roller coaster day."
“Don’t coddle me, Garrick,” she stressed. Reaching out, Jaycee took the initiative. He wasn’t immune to her, not if the fire in his eyes was any sign. “I’ve lived a lifetime with overprotective males. Assume I know my own mind."
“Full sail ahead and damn the reefs, is that it?" He lifted his head, turning his gaze to the distant horizon as if searching for answers. “So, all you want is a kiss?”
Eyes the color of molten steel and filled with every woman’s dream of pure passion turned her way, capturing her breath and holding her a willing prisoner.
This was the look she’d waited for a lifetime.
Jaycee nodded.

Medium teaser:

When Jaycee didn’t immediately take the proffered material, Garrick extended it further. “Go on. It doesn’t bite.”
“What about you?” Embarrassed heat rushed across her cheeks. Great. Smooth. She’d lost what was left of her mind. With a face that probably glowed like a bright red fire truck, Jaycee reached up, pulling down hard on the brim of her baseball cap. “What I meant was . . . you were in such a mood before. . . earlier.” She jerked at the offered folder. “Never mind.”
“On the contrary, Ms. Donovan. It’s a fair question.” His grip tightened, not releasing their paper tether until she lifted her gaze. Flecks of amusement glittered in his glance. “I will admit . . . I’ve been known to bite, but only when invited.”

Short teaser:

Wanting as never before, needing to be closer still, Jaycee slid into his warmth and melted into Garrick's embrace. She was certain, the world ceased to spin because nothing at that moment—his future or her past—none of it mattered.

FIFTH -- CONSIDER the audience for your genre. If writing fantasy, what teasers from your WIP best put the reader under your spell? If writing horror, what teasers from your WIP would scare the living bejesus out of them . . . and of course, make them want to turn the next page?

Finishing the book is a great and fabulous accomplishment. Be certain to celebrate the moment. But on the road to the end, gather a few of your written gems for use as Book Teasers

Be a Better Writer . . .
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Book Club Pro - an author promotional and marketing option!

I'll start with the obvious. This is a blog about BookClubPro, a promotional and author marketing environment for the Twitter feed.

I discovered this opportunity on Twitter via Stacie Sultrie, a Paranormal Romance Author.

Registering for Book Club Pro took about 30 minutes out of my schedule. The registration sheet is comprised of basic questions, book links, author bio, book blurb, and if you have them in your wheelhouse, COMPRESSED TWEETS that Book Club Pro can use to promote your book. As I did not have all this information gathered, there was a bit of maneuvering between my Amazon site and my word document that contained my compressed tweets, but the entire process was painless. And the exercise forced me to compose a few of the missing links for the next promotional adventure.

I'll keep you posted as to the effect of BookClubPro . . . or if you've used this service or other author promotional services, please share.

Oh, and the best part --it was FREE.

Writing is hard work and always deserves our best effort. Sharing that BEST effort with readers can be daunting and taxing for authors.

May 2019 be our year to find great author marketing and promotional sites.

Snapping Photos?? Breathe LIFE into Writing . . .

I’m old enough that Kodak still means cameras to me. Instant camera was our phrase from the 60s & 70s. Of course, considering today’s technology, it’s ludicrous to think those were instant pictures.

1) First to film – The lucky owned a 35MM, which meant loading the camera was always a treat. Lining it up - perfectly - to catch the leading edge of the film reel (and hoping like crazy that you’d really accomplished that feat so you’d be taking pictures instead of just turning the hand crank). For the novice photo buff, it started with a Kodak Instamatic: a pop-and-click camera.

2) No do-overs -- As you shot the roll of film, it was framed or not. Blurry or not. Too dark, too light, the wrong angle OR not.

3) Film development – Then, budding photographers were off to the photo store to drop the precious roll of film.

4) Pictures – Finally, the film results were returned. Not just moments later, or hours later, but days later, the camera buff could enjoy their photo reward. Oh, and the sleeved negatives were the accompaniment, in case, a second print was required.

Stop & Consider:

How often did that picture actually match the remembered image in your mind?
The memory of the event, the landscape, the adventure?

Even today, with the serious advances in iPhones, Smartphones and photography equipment,
does the captured image provide a mirror testament to the moment?

Why not?

What’s wrong?

Why isn’t that image on our social media, in print, framed and hung on our wall, the perfect recreation?

Because – how ever good the photographer – memories are about more than the two dimensional image.

Memories capture:
1) Sound: sea rushing to shore, a child’s squeal, a seagull’s scream.
2) Smell: briny ocean, clean air, tempting scents of grilling hotdogs, smoke from a beach fire.
3) Feel: cold wind, warmth of the sun, slick of suntan lotion.
4) Taste: salt on the tongue, hotdogs slathered with chili & onions, chilly rocky road ice cream.
5) Sight: waves breaking against impenetrable rocks throwing mist high; sun illuminating a dad teaching his child to swim; clouds building, deepening, darkening, threatening until the brilliance of lightning splits the sky.

The photo can highlight one instant in time, but to truly capture the ‘Kodak’ moment, all senses must be enveloped.

As a writer do you store these memories to access when creating a scene? Building a character’s backstory? Designing real-life dialogue?

Life is more than a snap-shot.
It’s more than 3-D.

Life is meant to be fully dimensional. Writers, then, must create the moments, the experiences and breathe those images onto page.

One of my New Year’s Resolutions – and I commit to these sparingly – to develop pics from my camera phone (QUICKLY) then list one or more sensory memories on the back of the photo. I have several underutilized photo boxes (normally filled with junk I simply haven’t cleaned away – ooh, sounds like another worthy NYR). I don’t want to overcomplicate the process, so I’m planning to file under settings. Then as I write a beach scene, I can thumb through these Kodak memories and relive the experience, that slice of living in the moment.

The goal: no matter how good my sense of ‘senses’ can be during a writing session,

I always want to dig deeper,
bring more to the page,
breathe more LIFE into the writing.

Learn More! Additional writing tips.

How to Entice Readers . . . 5 Writing Tips to Building Book Teasers!

Demystifying graphics for your advertising needs.